BOOKMAKER

Licensed and regulated by the Australian Territory, Bookmaker.com.au is the newest bookmaker in the Australian scene. Bookmaker.com.au takes bets from Australian and New Zealand residents on Sports, Racing and Novelty items such as Current Affairs, Elections and Entertainment. Bookmaker offers a set of unique betting products which make them an attractive prospect to anyone wanting to liven up their punting. A brilliant, cleverly designed and easy to navigate website means customers can get their bets on quickly and find that specific race or sporting event in a matter of seconds.

Bookmaker met DiGiCOR’s expert with a mission in mind: find a solution to accommodate their online betting transactions and cross-site failover. High performance servers and network are the two areas which we think can improve Bookmaker’s online betting website.

Challenges

This is a highly competitive market where every second counts. Therefore, the infrastructure needs to be performing at its peak with no bottlenecks at any time and it must be absolutely reliable. Databases need to be high performance to handle thousands of transactions. Thus, DiGiCOR’s expert came up with a conclusion in which Bookmaker’s server and network infrastructure must be upgraded to support an outstanding service.

How We Helped

The solution was installed in two separate data centres, with failure configured. The server solution consisted of 8 nodes Servers, SSD and Intel Xeon CPUs for both DC’s. Four 2U Servers for the DB applications and six MicroCloud servers. The MSSQL databases were configured on the 8 Node Servers, which provides the high performance required to handle the massive workload when the big events are on.

The network infrastructure was made up of Ethernet switches and CER routers, configured for redundancy between the 2 data centres. Each data centre was set up for a performance network between servers and switches and the links between the DC’s were configured via 2 redundant links in each route. With the advanced functionality built into the supplied switches, there are no single points of failure. If there are any switch or link failures, the network can automatically reroute traffic without any loss of data and zero network configuration time.

Results

Bookmaker chose DiGiCOR’s solution because the capital expenditure was far less than anything the competitors could offer. The solution has also exceeded performance expectations with faster response times; a prodigious online experience has led to greater customer satisfaction. This, in turn, has led to a growing customer base and greater market share.